Mexican multidisciplinary designer, based in Madrid, with a love for visual storytelling, illustration and photography. My creativity lives somewhere between order and chaos, where intuition and structure meet in a playful space, shaping a clear and expressive visual language.
La Violeta
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Packaging, Creative Direction
,
2025
Since 1915, La Violeta has been part of Madrid’s collective memory. The Gil family has preserved the brand’s unique character ever since, staying true to its essence and its way of doing things. To celebrate its 110th anniversary, they entrusted Alba Castro and Daniela G.Leonel de Cervantes with the design of a commemorative edition of two of their most iconic products: their violet candies and assorted chocolates. The designers created a packaging line inspired by Madrid’s Modernismo, a style that, like La Violeta, speaks of dedication, detail, and craftsmanship. Its organic lines and floral motifs became the starting point to reinterpret the violet flower through a contemporary lens, drawing inspiration from iconic buildings such as the historic Cines Doré or the Palacio Longoria.
La Violeta
,
Packaging, Creative Direction
,
2025
Since 1915, La Violeta has been part of Madrid’s collective memory. The Gil family has preserved the brand’s unique character ever since, staying true to its essence and its way of doing things. To celebrate its 110th anniversary, they entrusted Alba Castro and Daniela G.Leonel de Cervantes with the design of a commemorative edition of two of their most iconic products: their violet candies and assorted chocolates. The designers created a packaging line inspired by Madrid’s Modernismo, a style that, like La Violeta, speaks of dedication, detail, and craftsmanship. Its organic lines and floral motifs became the starting point to reinterpret the violet flower through a contemporary lens, drawing inspiration from iconic buildings such as the historic Cines Doré or the Palacio Longoria.
222 Creative Studio
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Visual Idendity, Creative Direction
,
2026
222 is a creative studio built on the idea that powerful brands emerge from the coexistence of opposites. Rooted in the tension between logic and magic, intuition and strategy, the rebranding sought to redefine its identity as a space where structure and play come together. The process began with a deep exploration of the studio’s vision, positioning, and cultural references, shaping a concept that embraces duality as a driving force rather than a contradiction. This perspective informed the development of a visual system that feels both precise and expressive, balancing clarity with emotion. The result is an identity that moves fluidly between control and freedom, translating the studio’s philosophy into a language that is as thoughtful as it is alive.
222 Creative Studio
,
Visual Idendity, Creative Direction
,
2026
222 is a creative studio built on the idea that powerful brands emerge from the coexistence of opposites. Rooted in the tension between logic and magic, intuition and strategy, the rebranding sought to redefine its identity as a space where structure and play come together. The process began with a deep exploration of the studio’s vision, positioning, and cultural references, shaping a concept that embraces duality as a driving force rather than a contradiction. This perspective informed the development of a visual system that feels both precise and expressive, balancing clarity with emotion. The result is an identity that moves fluidly between control and freedom, translating the studio’s philosophy into a language that is as thoughtful as it is alive.
Avantis
,
Visual Identity, Creative Direction
,
2025
Avantis is a consulting firm focused on corporate culture, helping organizations become more authentic and purpose-driven. In the midst of an internal evolution, they sought an identity that could reflect their vision: human, approachable, and impactful, while challenging the conventions of traditional consulting. This project was developed with Zapiens. The process began by listening closely to the people behind the brand, especially its founders, Andrea Amaro and Irene Ibáñez, whose energy and perspective define the project. From this research, a concept emerged around transformation from within, shaping a narrative that is both dynamic and deeply human. This idea was translated into a visual identity built on structure and movement, where a flexible system allows the brand to evolve while remaining coherent. The result is a vibrant and expansive language that captures the spirit of Avantis, expressing clarity, energy, and a strong sense of direction for what lies ahead.
Avantis
,
Visual Identity, Creative Direction
,
2025
Avantis is a consulting firm focused on corporate culture, helping organizations become more authentic and purpose-driven. In the midst of an internal evolution, they sought an identity that could reflect their vision: human, approachable, and impactful, while challenging the conventions of traditional consulting. This project was developed with Zapiens. The process began by listening closely to the people behind the brand, especially its founders, Andrea Amaro and Irene Ibáñez, whose energy and perspective define the project. From this research, a concept emerged around transformation from within, shaping a narrative that is both dynamic and deeply human. This idea was translated into a visual identity built on structure and movement, where a flexible system allows the brand to evolve while remaining coherent. The result is a vibrant and expansive language that captures the spirit of Avantis, expressing clarity, energy, and a strong sense of direction for what lies ahead.